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Scott Cullather

Chairman & Chief Growth Officer

A recognized industry leader with 30+ years of experience, Scott has spearheaded the creation of award-winning live, virtual, hybrid, and digital brand experiences across 40+ countries. Since co-founding INVNT in 2008, he has helped challenger brands and global icons—including PepsiCo, Lamborghini, Amazon, Spotify, and Samsung—impact audiences, dent culture, and make history. An author (Challenge Everything™) and sought-after thought leader, Scott’s insights have been featured in Inc., The Drum, and Fast Company. When not transforming brands, Scott enjoys cycling, fitness, surfing, art, and (attempting) classical piano. Scott is the visionary behind BZAR Future of Community®, INVNT’s patent-pending metaverse platform redefining interaction through digital assets, entertainment, and gaming. His work extends to social impact, including a historic campaign with Dr. Opal Lee that helped make Juneteenth a U.S. federal holiday.

News

Concatenation at the Highest Level: AI and Web3 Converge

The nexus of technology and humanity is the convergence of Web3 and Artificial Intelligence (AI), emerging as a transformative force, redefining how we tell stories, connect, and build communities globally. This integration promises not only to accelerate the mainstream adoption of both technologies but also to create a healthier, more equitable digital landscape, driving new… Read more

Trends in the Experience Economy: A Global Perspective

When it comes to consumers, the only constant is change. As consumer attention continues to fracture across platforms, channels, and experiences, it creates a complex map of consumer behavior.

At the center of that behavior are experiences powered by storytelling. These In Real Life (IRL) and In Digital Life (IDL) touchpoints… Read more

INVNT® Celebrates Unprecedented Global Growth, Impact, and Innovation in 2024

INVNT®, the global leader in innovation-led brand storytelling, marks a year of transformative growth across international markets, delivering exceptional results for the world’s leading brands including General Motors, Oracle, Live Nation, Samsung, Netflix, SXSW, Xero, FanCode, Amazon, Asian Paints, Castrol, and more. Read more

INVNT Co-Founders, Scott Cullather and Kristina McCoobery
(INVNT Chairman & Chief Growth Officer, and INVNT Chief Executive Officer)

BRINGING BRANDS TO LIFE
AT THE INTERSECTION
 OF LIVE, DIGITAL AND CONTENT

Breathing new life into your brand story with world-class creativity & production

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